From Ideas to Pain Points to Innovation
It was the end of a long day and Kim was still in her office. She needed to make a decision on which of the innovation ideas their organization had collected in their “Road to Innovation” contest to recommend for investment. Unfortunately, there was no clear winner. As the senior strategist in the leadership […]
What is Total Customer Experience (TCE)?
Government Strategic Communications Platform
Government Strategic Communications Platform engages communication teams to focus their efforts on measured audience impact About this Client This federal government agency has a mission to enhance and protect the health and well-being of all Americans. The public affairs (PA) office oversees public communications such as campaigns to help people quit smoking or information about […]
Future Technology Roadmap
About this Client Our client’s platform division is builds the hardware platforms for consumer and business technology customers. Traditionally, consumers would buy one less costly platform and businesses would buy another more expensive platform but these lines were blurring as the technology capabilities became closer to on-par. To add to the confusion, the consumer technology group develops platforms for multiple product […]
Addressing Scaleability of New Models of Care
About this Client Our client is a non-profit medical research organization that pioneers new and smarter technologies, policies, and practices to make high-quality healthcare more accessible at a lower cost to all Americans. Executive Summary Our client wanted to explore how they could invest in research that would have deeper impact. Could they move beyond just studying […]