Why Customer Pain Points Provide the Roadmap to Innovation
Many organizations invest in ideas when they really should be investing in solving customer problems. The distinction may seem subtle. Of course our ideas are solutions! But if you approach innovation with a focus on identifying and relieving pain points rather than creating solution ideas, the difference in what you produce is immense. For example, […]
From Ideas to Pain Points to Innovation
It was the end of a long day and Kim was still in her office. She needed to make a decision on which of the innovation ideas their organization had collected in their “Road to Innovation” contest to recommend for investment. Unfortunately, there was no clear winner. As the senior strategist in the leadership […]