Do You Care about Your Customer’s Point of View?
Celia and Joseph came back to the workshop after lunch filled with customer information. They had been instructed to dig into their customer’s point of view and their emotional measures of success, what made them feel good about working through their tasks. The topic had been presented during the customer empathy discussion that morning. The teams […]
Building a Team of Customer Problem Solvers
Jack and Kim walked down the hall away from their CEO’s office. They were buzzing with excitement. “Wow, I can’t believe he gave us full reign to build our innovation team!” said Kim. When their CEO had asked if their process of cycling through pain points and potential solutions with customers could accelerate innovation, their […]