How to use your Customer’s Point of View to Inspire Design Thinking
I have worked in many organizations where the customer was at the center of our business strategy. We segmented them by things like, “white, male, 35”. We sometimes went a step further and gave them a name – Sally the Soccer Mom was my favorite. But all of our analysis came from within our organization. […]
Do You Care about Your Customer’s Point of View?
Celia and Joseph came back to the workshop after lunch filled with customer information. They had been instructed to dig into their customer’s point of view and their emotional measures of success, what made them feel good about working through their tasks. The topic had been presented during the customer empathy discussion that morning. The teams […]