Wait! Don’t Build Your Business Without Customer Validation
As a small business owner, I have big dreams for my business. While these dreams keep me going even when things get rough, they also keep me up at night as I contemplate how to bring them to reality. The vision may keep me motivated but I also need to see that I am making […]
Four Design Thinking Tips to Achieve Strategy Change
Employees in large organizations in both the public and private sector have “Strategy du Jour” fatigue. Every year, they’re hit with new strategic directions that involve changes in the way they work without any clear impact on the things they care about, like the work they do and the customers they serve. This starts to breed […]
5 Tips for Increasing Customer Value with Lean
As someone always looking for more efficient ways to do things – everything from running meetings to shopping for groceries – I love the Lean process improvement methodology. It allows me to scrutinize the way I accomplish a task, and then look for waste that I can reduce or eliminate. Lean is an iterative approach, […]
Government Strategic Communications Platform
Government Strategic Communications Platform engages communication teams to focus their efforts on measured audience impact About this Client This federal government agency has a mission to enhance and protect the health and well-being of all Americans. The public affairs (PA) office oversees public communications such as campaigns to help people quit smoking or information about […]