Learning from Innovation: Failure Not Required
One of the mantras of Lean Startup is to “fail fast” when talking about innovation, but I think it misses the point. Thomas Edison famously said, “I have not failed. I have just found 10,000 ways it won’t work.” The reason to pursue innovation for your business is not about failing, it’s about learning – […]
How a Clear Customer Value Proposition is like Wings for your Business [Template]
Do you know your business’s value proposition for your customers? Do your employees understand your value proposition, and their integral part in delivering that value to your customers? From my experience, companies whose value proposition emanates from their services and their employees are those that win market share and customer loyalty. According to Wikipedia, Customer […]
How to Continue your Small Business Growth beyond its Startup Years [Template]
Business founders struggle mightily the first couple of years in their business pitching their vision to potential investors, to new team members and to customers whose business they hope to win. They test and refine their story over and over again until it’s perfect, where within an elevator ride they can create an emotional connection […]
How 1 Simple Innovation Strategy Will Grow Your Small Business [Case Study & Template]
Small businesses have a strategy advantage over larger businesses because they have close contact with their customers, often on a day-to-day basis. This customer intimacy allows a small business owner to quickly adjust their service to better meet the needs of their customers, resulting in a loyal clientele. But often, the very thing that makes […]
Use Empathy to Guide Your Digital Transformation
As Jack rode his bike home from work that evening, he reflected on the meeting he attended at the end of the day with Kim and Celia. They had gathered to talk about using journey mapping in their innovation project. He had agreed to find a resource to help lead customer interviews and gather the […]
5 Tips to Make Journey Mapping Work for Your Business
Did you ever discover something crazy that your customer was doing with your solution? Something that undermined the very value you were delivering? I built a concierge-level virtual conference service that was designed to be “always-on”. For our customers, this meant that whenever they wanted to use it, day or night, it would be available […]
How Exceptional is your Customer Experience?
In 2004 I was the co-founder of a business at Hewlett Packard that crafted a customer experience from the ground up. Granted, I worked with some of the best experience designers in the world – Dreamworks Animation – who taught me a great deal about delivering an exceptional experience. They taught me how every detail […]
Future Technology Roadmap
About this Client Our client’s platform division is builds the hardware platforms for consumer and business technology customers. Traditionally, consumers would buy one less costly platform and businesses would buy another more expensive platform but these lines were blurring as the technology capabilities became closer to on-par. To add to the confusion, the consumer technology group develops platforms for multiple product […]