Use Empathy to Guide Your Digital Transformation
As Jack rode his bike home from work that evening, he reflected on the meeting he attended at the end of the day with Kim and Celia. They had gathered to talk about using journey mapping in their innovation project. He had agreed to find a resource to help lead customer interviews and gather the […]
Creating Problem Finders through Design Thinking
Design Thinking is a methodology that has tremendous potential to provide corporate strategy development a much needed facelift, a version 2.0 for the 21st century. Yet from my experience, Design Thinking is inconsistently executed, keeping it from reaching its potential and discouraging practitioners, leading to a low perceived return-on-investment. The d.School at Stanford is the […]