How to Get Great Customer Feedback and Avoid Turning Your Product into an Ugly Sweater
Want to know the one characteristic my clients share across all my work? They’re passionate innovators who come up with fabulous ideas about how to better run their businesses and serve their customers. And they have no problem finding someone – a stakeholder or customer – who likes their idea. They tell me, “I showed […]
Why Customer Pain Points Provide the Roadmap to Innovation
Many organizations invest in ideas when they really should be investing in solving customer problems. The distinction may seem subtle. Of course our ideas are solutions! But if you approach innovation with a focus on identifying and relieving pain points rather than creating solution ideas, the difference in what you produce is immense. For example, […]