Tips for Making Your Retail Business Stand Out [Worksheet]
Last weekend was Small Business Saturday. The retail shops along the main street of my small town entertained us by hiding elves on their shelves for customers to find – you had a stamp book full of stamps for every elf you found. My eight-year-old daughter participated gleefully and I went along for the ride, using it as […]
Embed your Brand in your Innovation Sandbox
Do you ever get the feeling that brand is something that is tacked on at the end of innovation efforts? Like the wrapping on a present, brand is perceived as just the way things are presented and sold. In my experience, this undermines your innovation. It keeps a business’s relationship with its customers transactional, and […]
Why TCE is Different
Creating a total customer experience (TCE) that delivers delight at every touchpoint can differentiate your business from the rest of your competitors. Why? Imagine buying a sandwich from a local café that, though delicious, is delivered in a container that falls apart before you get it back to your office. Or the service people are […]