How … and Why to Build Empathy for your Customers
This week I participated in a virtual dementia tour where I quite literally walked in the shoes of seniors with dementia. Having spent a lot of time in the last few years visiting seniors in their homes, many of whom had this debilitating disease of aging, I thought I had a pretty good idea what […]
Developing Empathy through Customer Interviews
Celia entered the room where their customer discovery workshop was being held. She hadn’t been able to sleep last night. She was filled with excitement for the innovation journey ahead but she also was worried – was this approach going to work? Would building empathy for their customers lead to new innovative ideas? Or would […]
Future Technology Roadmap
About this Client Our client’s platform division is builds the hardware platforms for consumer and business technology customers. Traditionally, consumers would buy one less costly platform and businesses would buy another more expensive platform but these lines were blurring as the technology capabilities became closer to on-par. To add to the confusion, the consumer technology group develops platforms for multiple product […]