7 STEPS TO CO-CREATING INNOVATIVE SOLUTIONS WITH YOUR CUSTOMERS
One of the most important stakeholders in your innovation and improvement efforts is often the person who’s least involved – your customer. Many businesses falter at getting customer input, stating that it’s too hard for them to reach the people they need to talk to. There’s also a deeper fear involved – that their customer […]
Building a Team of Customer Problem Solvers
Jack and Kim walked down the hall away from their CEO’s office. They were buzzing with excitement. “Wow, I can’t believe he gave us full reign to build our innovation team!” said Kim. When their CEO had asked if their process of cycling through pain points and potential solutions with customers could accelerate innovation, their […]