Creating Problem Finders through Design Thinking
Design Thinking is a methodology that has tremendous potential to provide corporate strategy development a much needed facelift, a version 2.0 for the 21st century. Yet from my experience, Design Thinking is inconsistently executed, keeping it from reaching its potential and discouraging practitioners, leading to a low perceived return-on-investment. The d.School at Stanford is the […]
Want to Innovate? Solve a Customer’s Problem
Let’s face it, businesses are tired of the mantra to innovate. My clients often tell me that their efforts focused on innovation have produced mediocre results at best. That their people are disillusioned because innovation is disruptive, an extra they have to fit into their “spare” time. They lament that the things other businesses label […]
Why Customer Pain Points Provide the Roadmap to Innovation
Many organizations invest in ideas when they really should be investing in solving customer problems. The distinction may seem subtle. Of course our ideas are solutions! But if you approach innovation with a focus on identifying and relieving pain points rather than creating solution ideas, the difference in what you produce is immense. For example, […]