Embed your Brand in your Innovation Sandbox
Do you ever get the feeling that brand is something that is tacked on at the end of innovation efforts? Like the wrapping on a present, brand is perceived as just the way things are presented and sold. In my experience, this undermines your innovation. It keeps a business’s relationship with its customers transactional, and […]
Aligning Innovation Investment with Your Brand
Jack returned to his office after the leadership meeting. He felt exhilarated – he and Kim had actually pitched a new approach to innovation that started with the customer instead of the idea. And while they only got a lukewarm response … and a lot of skepticism … from the rest of the team, they […]