Developing Empathy through Customer Interviews
Celia entered the room where their customer discovery workshop was being held. She hadn’t been able to sleep last night. She was filled with excitement for the innovation journey ahead but she also was worried – was this approach going to work? Would building empathy for their customers lead to new innovative ideas? Or would […]
Customer Discovery and the Beginner’s Mindset
I love the word discovery. To me, it conveys uncharted territory and exploration. If I seek to discover, I have a mind open to new ideas, and I expect to be surprised by what I find. Add the word “customer” before discovery and I am poised to learn extraordinary things from my customer. While a […]
The Beginner’s Mind
Celia was at her desk late that night. She was full of ideas for how to implement their winning innovation challenge, but she knew that starting with a solution was the wrong way to go about it. As the leader of the team, it was important that she set the right expectations for the project. […]