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12 Step Checklist for Amazing Human Centered Innovation Learning Loops

The outcome from human centered innovation is increased learning about the customers you serve and how you can solve the problems they are facing. In the 21st century, knowledge is the new frontier.  Wars are no longer fought over land but instead the spoils go to those with the most insights and data.  Cybersecurity is …

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If You Build It They Will Come: How a Unique Customer Experience Grows Your Business

Customer Experience is one of the least understood aspects of delivering an excellent product. For many businesses customer experience is equivalent to customer service, where the customer only calls when there’s a problem. Think Lily Tomlin managing the phone line switches in small town America. This one engagement is designed around resolving a problem quickly …

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How to Get Great Customer Feedback and Avoid Turning Your Product into an Ugly Sweater

Want to know the one characteristic my clients share across all my work? They’re passionate innovators who come up with fabulous ideas about how to better run their businesses and serve their customers. And they have no problem finding someone – a stakeholder or customer – who likes their idea. They tell me, “I showed …

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Desirability, Feasibility, Viability: The Sweet Spot for Innovation

The ideal innovation process is the trifecta of desirability, feasibility and viability. If your idea meets all three criteria, then it contains these essential characteristics: A desirable solution, one that your customer really needs A feasible solution, building on the strengths of your current operational capabilities A profitable solution, with a sustainable business model. But …

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